Despite Investments in Digital Initiatives, Readers Turn Back to Physical Books
by Bethany McKay, Freelance Writer More than a decade ago, the first Kindle launched for sale. It was heralded as a game-changer; the ability to store and carry hundreds of books at once seemed to be a miracle or a dash of magic. The publishing industry scrambled, waiting for sales of physical books to plummet (and they did). Many worried…