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2020 Reflections

As 2020 comes to an end, we know all things were beyond what any of us could have planned for in one year. Reflecting on the positives, PPS continued business operations, working remotely. Schedules were maintained during many transitions for our staff and clients. Zoom and Teams video calls became standard for interactions among clients and coworkers.  PPS worked together…

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Why Is Your Book the Best Marketing Tool You Can Have?

By Shaina Lucas, PPS Editor Most writers think the hardest part of writing a book is, well, the writing and editing stage. On the contrary, it’s equally as difficult marketing the book before and after it’s published. Without marketing, getting people to read your book will be next to impossible. Even with the ability to reach anyone instantly through social…

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Making Existing Content Accessible vs Making Content Accessible by Design

By Rachel Guise, PPS Editor A major goal in publishing is to get products into the hands of as many people as possible. This includes making sure final products are accessible to everyone. There are two ways to do this: start with a final product and make it accessible or keep accessibility in mind from the start. Designed by rawpixel.com…

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Five Challenges with Cover Designs

By Rachel Guise, PPS Editor The Write Life reminds us that we only have one chance at a first impression. A book cover is the first thing a reader sees when coming across a book. It’s important to know how to create a great cover design that doesn’t mislead your reader or misrepresent your book. Business photo created by freepik…

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A Customer Service Checklist: Two Real-Life Scenarios in the Publishing World

By Dave Bailey, PPS Editor In the current and most likely future “home is the office” business world, one thing remains constant: customer service. Responding to and solving customer questions and problems with alacrity and skill is one of the driving forces of customer satisfaction and one of the best ways to keep customers coming back to your business. Image…

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Five Best Grammar Apps for 2020

By Shaina Lucas, PPS Editor People are writing more than ever with the surge of blogging, e-books, social media, and those pesky college papers. The use of English grammar has been debated for the past two decades as it slowly deteriorates from the curriculum of primary education. In 2010, Northumbria University published a study suggesting that a significant portion of…

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Best Practices for Email

By Rachel Guise, PPS Editor Email has been the main form of communication in the workplace for quite some time, but are you using it effectively? This blog lays out some of the best practices for using email with anyone in a professional setting. The Subject The subject is the first thing a reader sees when your email arrives in…

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Cursive: More Than Just Signing Your Name

By Dave Bailey, PPS Editor Break out the quill pens! It’s time to discuss cursive penmanship. Why does it exist? Why do we learn it? In today’s high-tech world, what good is cursive writing? The origin story: From Rome to D’Nealian When did cursive writing start? According to Jennie Cohen on history.com, the first known cursive script was developed by…

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